It is necessary that people work together in unison toward common objectives and avoid working at cross purposes at all levels if the ultimate in efficiency and achievement is to be obtained, hence E-DEMAND’s Corporate Objectives are guiding the company in the conduct of its business since 1999 when first written by its founder Bernard Tan.
Customer's Satisfaction and loyalty
To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty.
Underlying beliefs supporting this objective:
- Our continued success is dependent on increasing the loyalty of our customers.
- Listening attentively to customers to truly understand their needs, then delivering solutions that translate into customer success is essential to earn customer loyalty.
- Competitive total cost of ownership, quality, inventiveness, and the way we do business drives customer loyalty.
Profit
To achieve sufficient profit to finance our company growth, create value for our shareholders and provide the resources we need to achieve our other corporate objectives.
Underlying beliefs supporting this objective:
- Profit is the responsibility of all.
- Balance of long-term and short-term objectives is the key to profitability.
- Profit allows us to reinvest in new and emerging business opportunities.
- Profit is highly correlated to generating cash, which brings more flexibility to the business at a lower cost.
- Profit enables the achievement of our corporate objectives.
Sustainable Growth
To monitor change in the market as an opportunity to grow; to use our profits and our ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs.
Underlying beliefs supporting this objective:
- Sustainable growth comes from taking smart risks, based on the state of the industry—that requires both a conviction in studying the trends, but also in inducing change in our industry.
- Our size (and diversity of businesses) gives us ability to counter economic cycles and turn them to our favor.
Employee Commitment
To help E-DEMAND employees share in the company's success that they make possible; to provide people with employment opportunities based on performance; to create with them a safe, exciting and inclusive work environment that values their diversity and recognizes individual contributions; and to help them gain a sense of satisfaction and accomplishment from their work.
Underlying beliefs supporting this objective:
- E-DEMAND’s performance starts with motivated employees; their loyalty is key.
- We trust our employees to do the right thing and to make a difference.
- Everyone has something to contribute: It's not about title, level or tenure.
- An exciting, stimulating work environment is critical to invention.
- A diverse workforce gives us a competitive advantage.
- Employees are responsible for lifelong learning.
